Content Strategy

This obviously is about planning, creation, delivery and Governance.
In this stage you set up a planning method that will aid you understand;  1. who you are creating for, that is the brand your content represent,

2. The end user of your content, that is the targeted audience. Since content can either be text, visuals, or multimedia you will gather the material like videos, text and graphics to be used in creating the content . Part of your Strategy will be where to place your content for it to be easily found.
One of the goals of a content creator is to create meaningful, cohesive, engaging, and sustainable content.   You must be able to identify what has been created, what Should be created and why it should be created.

Understanding Content Life Cycle
As Content Creators you need to know the lifecycle of a content. 
These are some of the things you should know.

Audit and Analysis: competitive analysis, objective analysis and evaluation of the content environment

Strategy: Determine topical ownership areas, taxonomy, process/ workflow for content production, sourcing plan, voice and brand definition

Plan: Content management system customization, metadata plan, communications plan, migration plan

Create: Writing the content, production assets, governance model, search engine optimization, quality assurance

Maintain: Plan for periodic auditing, advise the client, determine targets for success measures.

Note that most of these Strategy applies to only  content for brands, product and services. For those who want to be employed as content creators take note.

Choosing content type

How do you choose the type of Content to creat

It is either based on your interest

Or based on the market demand.

If you are interested in football, you can create Content around that but when the brand you are working for deals on ladies wears creating football content won’t drive the right engagement. In that case you may have to research fashion content to get ideas.

But you love to talk about foot ball and the brand you work for sell football jerseys, boots and other accessories or maybe the brand is a football betting company like Bet naija, you will not have issues creating content because it’s already what you are interested in.

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