As a Content Creator you will need to use various tools like Tableau, Google keywords tool, sample size calculator – to do thorough market research, this is especially for content CREATORs who work to sell products, services or enhance brand visibility.
Your research will include search histories relating to your brand, product or service, Short tail and long-tail keywords used in those searches, age brackets doing the search and which demography they are searching from. note all these Data is available if u want to access them regardless of the content type.
Part of your research will be competition; how many people are creating content in this line and what is their angle of approach. That will help you create a more appealing approach. Don’t forget to adjust because most times your content may not connect with people but as you study their feedback and reaction you will begin to add to your research the behavior of your audience as it connects to the market. Don’t forget to study the up and down trends of your market using the KPI method. Once in awhile carry out a market survey to help with your content strategy.