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There’s more to being in demand than in writing and curating. Every good creator knows that it’s not always about writing the best content (that does not mean it is not good) but sustain and maintaining demand.
Here are some things you can do as a content creator to keep you in demand.
Try to remain current.
People don’t want to work with past knowledge of things. Everyone wants to know what’s in vogue, what’s trending and what the audience is doing at the moment. In your industry, you need to be at the top and know what’s trending in that space.
Know the people you are trying to reach.
We call them your audience. Just like when you are making a speech before an audience of 1000 from a podium, reach your audience with similar interest. You cant communicate effectively with someone if you do not know who they are. The better you know your audience, the more effective your communication is with them.
Learn how to use time-saving tools
Some tools are lifesavers when it comes to content creation. Working a short video for Instagram may take a whole day when done the generic way of using native software, but when you use “shortcut tools”, you will archive far more and on record time. Some of these tools are Canva, Adobe Spark, Vimeo, cello etc. With the available templates, all you need to do is edit the templates and your job is done.
Be a lover of writing
One of the cores of being a content creator is writing and creative thinking. you need to love the art of writing because of the need for proper expression. If you are creating a video for social media, you will still need a script. Writing is an important aspect of creating great content.
Use SEO writing skills
It doesn’t matter the depth of your wring skills or how emotional the story you are trying to tell is, without using the right keyword, you can never rank on search engines. That is the essence of content or copywriting. SEO keywords put your content out when searches are made.