Choosing Content-Type

So choosing content type is really based on your interest and based on market research.

To Stand, out Practice these steps for a Great Content these practices can help you create meaningful and relevant content.

Reflect your organization’s goals and user’s needs.  You can discover your user’s needs through conducting market research, user research, and analysis web metrics. Defining goals help you set aside other aspects that don’t connect with your creative genius

Understand how users think and speak about a subject. Content should then be created and structured based on that.  Doing this will also help you with search engine optimization (SEO).

Communicate with people in a way that they understand.  Embrace a plain communication system. Avoid difficult to understand language. Simplify your content

Make your content useful. Create a visible purpose for your content. omit the needless.

Stay up-to-date and remain factual.  When new information becomes available, update your content or archive it. Don’t mislead users with different content that don’t represent the brand

Be accessible to all people.  You have a responsibility to make sure that all people can access and benefit from your information.

Be consistent.  Following style guides, both for language and design, helps people understand and learn what you are trying to communicate.

Be able to be found.  Make sure that users can find your content both internally through the navigation and also externally through search engines.

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