Address
No 9 Temple Avenue Ishaga, Lagos State, Nigeria.
Work Hours
Monday to Friday: 8AM - 6PM
Weekend: 10AM - 5PM
Case Study 2
The Strategy we used for De Luxury Real estate Show
De Luxury Real Estate Show is a show that talks about affordable luxury. Our team was called upon to create the brand and and publicize it to its target audience. First we had series of brand meetings with their in house team. After series of deliberations, we decided that creating short marketing videos that describe affordable luxury to age brackets 25 to 65 was the way to go. We will make them believe they can live in that dream apartment with a swimming pool while subsidizing the steps require to achieve it.
After testing the idea with the first social media campaign, we realized that lots of people were interested in buying an already furnished house if the payment plan was easy. Our target audience then became the middle class earners whose dream was to live in luxury area but the approach we employed was making convenient for them to pay without feeling the burden of payment. Since De luxury is not a real estate company but a show, we also used the b2b marketing model to get real estate companies to buy into the show and agree to the payment plans of the audience
