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Weekend: 10AM - 5PM
Case Study 1
How we handled Strathace brand “Mustard Herbal Tonic”
First we made sure we had the right designs for the product. Our team of product designers homed in on the product pack to create an attractive pack that is hard to reject. We put in to consideration a few things while designing the pack like the fact that the product was made with nature produce, for that we made the green the dominating colour. We also kept a consistent use of green throughout all the designs including the flyers.
We were also responsible for creating an online presence for the brand, and because it recently introduced to the market we had to initiate several brand meetings with Strath Ace the licensed marketing agency for the product. Our subsequent meetings helped us understand who we are targeting and what method to best reach and get ROIs.
After series of brand meetings, We decided we were targeting people with heart conditions, PH imbalance, those in need of detoxification and those with Libido Issues. We carried out a research and discovered that our audience are in every age group who use the internet. We began crafting the content that will engage the audience to buy the product especially online. We use all platforms online and shortly, we were able to determine the best and most effective platform for our campaigns. At that time i was Instagram. We rallied a good number of influencers and brand representatives which made us reach a good number of people across the country. We also created educative materials in English and Pigin for the audience to digest. The material is focused on how to use Mustard Herbal Tonic. All these we did at a minimal budget our client, Strathace was able to offer.
